Expanding your global reach: Three must-see webinars on entering new markets
Expanding your global reach: three must-see webinars on entering new markets
As financial services and fintech continue to globalize, understanding how to successfully enter and thrive in emerging markets has never been more critical. To support your growth ambitions, we’ve organized three informative webinars — part of inGain’s FintechConnect community — that each provide a unique perspective on navigating new geographies, understanding local market dynamics, and leveraging technology to scale your operations.
Guest speaker Stella Jemeljanova
All three webinars feature Stella Jemeljanova, founder and CEO of Expalux, a leading consultancy specializing in market entry strategies and growth solutions for fintech companies worldwide. With extensive experience in managing complex regulatory landscapes, Stella deeply understands fintech ecosystems across Africa, Southeast Asia, and Latin America. She provides strategic guidance on licensing, investor relations, payment infrastructure, and data utilization, helping financial institutions and digital lenders excel in these diverse markets.
1. Unlocking opportunities in Africa’s emerging markets
With a youthful population, accelerating mobile penetration, and a surge in innovative fintech solutions, Africa stands at the forefront of financial transformation. This webinar explores what it takes to build sustainable operations in African markets while maintaining product-market fit, fostering customer trust, and ensuring regulatory compliance. Key topics include:
- Leveraging mobile-first financial solutions to reach underbanked populations
- Integrating secure, scalable communications platforms to enhance customer engagement
- Engaging with local fintech hubs and incubators to refine your market entry strategies
2. Market entry strategies in Southeast Asia
Southeast Asia’s diverse economies, flourishing digital ecosystems, and rapidly expanding middle class present immense opportunities for financial institutions and fintech players alike. In this session, industry experts break down practical approaches to evaluating local markets, meeting regulatory requirements, and establishing impactful partnerships. You’ll learn about:
- Identifying high-potential segments within fast-growing markets
- Adapting products and services to match local consumer preferences
- Navigating complex regulatory environments and forging strong local partnerships
3. Capturing growth in Latin America
Latin America continues to emerge as a hub for financial innovation and inclusion. This webinar delves into the region’s evolving economic landscape and highlights key strategies for succeeding in markets where cash-based transactions are still common and regulatory frameworks are in flux. Discussion points include:
- Understanding cultural nuances that shape financial behavior
- Tailoring lending, credit, or payment solutions to local consumer needs
- Collaborating with regional accelerators, regulators, and infrastructure providers to ensure smoother market entry